This weekend started off with a bang at the Aerie #LoveYourREALSelfie event at Mondrian South Beach. I had a great time interacting with party guests, my fellow bloggers, and the team from Aerie for a perfect poolside day celebrating natural and unphotoshopped beauty. The event brought out ladies of all ages–from 6 to 60! It was amazing to see how much fun everyone had with the complimentary selfie sticks, loving their real selfies. The event had hosts like DJ babe Hannah Bronfman, actress Mae Whitman, and blogger babe Sincerely Jules, and Gray Malin was recruited to fly overhead in a helicopter to shoot the largest selfie around the pool and deck area of Mondrian. It was amazing! I was relatively unfamiliar with the movement prior to this event here in Miami, so let me share some of the details. The #AerieREAL movement is an important benchmark in the evolution of the Aerie brand that challenges supermodel standards while demonstrating that being real & natural is truly sexy and individual differences contribute to a woman’s unique identity and beauty. The #AerieREAL campaign was launched more than a year, and since then Aerie never retouches their models. The dressing rooms and shopping bags are all self-esteem boosting statements sharing that the girl in this mirror/carrying this bag has NOT been photoshopped! I think it’s so important to share a positive body image message that will resonate with the next generation.