Last Monday, Maria Sharapova was in Miami to officially open the new TAG Heuer boutique in Aventura Mall.The Aventura location is the 2nd U.S. TAG Boutique, the only other one is in Las Vegas. I had the pleasure of chit-chatting with Vice-President of TAG, Alyssa Mishcon, who happens to be a Miami native.
Alyssa shared with me that a boutique in Miami was a natural step for the brand, largely due to the fact that Miami is a such an international city–aside from the fantastic local market, there are many people traveling in and out of Miami and specifically in and out of Aventura Mall. The brand was excited to usher in an official TAG Heuer store to the region, which will provide much more inventory in comparison to stores that carry a few TAG designs, and that there are even Miami-exclusive timepieces.
The event was fabulous, with champagne and lite bites. It was also a great way to mingle with Maria and lead into the Sony Ericcson tennis competition.
Outfit: Dress from LOFT, BCBG handbag, Forever 21 bracelets and necklace.